Websites that get found by AI, and campaigns that bring the right buyers
Search has two front doors now: Google's ten blue links and an AI answer that cites three sources. We build the site that earns the citation, then run the paid and organic engine that turns the traffic into pipeline — measured in qualified leads, not impressions.
The site and the demand have to be built together
A beautiful site with no traffic is a brochure. Traffic landing on a slow, unclear page is a refund. We own both sides, so there is nobody to blame and nothing to hand off.
AI Digital Marketing
Get found in Google, and get cited by ChatGPT, Gemini, Perplexity and AI Overviews — then convert the visit.
- AEO / GEO — structured data, entity clarity and answer-shaped content so AI engines quote you
- Technical & on-page SEO — Core Web Vitals, crawl health, internal linking, schema
- Performance marketing — Google Ads, Meta, LinkedIn with offline conversion import
- Content engine — AI-assisted, human-edited pillar pages, comparisons and FAQs
- Lifecycle & CRM — WhatsApp, email and nurture flows wired to your pipeline
- Attribution — GA4, GTM, server-side events, UTM and GCLID stitched to closed revenue
Web Development
Fast, accessible, search-ready websites and web apps — built to be edited by your team, not re-bought every two years.
- Marketing sites & landing pages — mobile-first, sub-2s, conversion-instrumented
- Headless & CMS builds — Next.js, React, WordPress, Frappe/ERPNext website
- E-commerce — catalogue, checkout, payment gateway and logistics integration
- Web apps & portals — customer, dealer and partner portals with role-based access
- Integrations — ERP, CRM, payment, WhatsApp Business API, analytics
- Accessibility & Core Web Vitals — WCAG 2.2 AA targets, Lighthouse budgets in CI
Two very different buyers. We don't pretend otherwise.
A 12-person services firm and a listed manufacturer need the same outcome and almost nothing else in common. Pick the column that sounds like you — the engagement shape, the first 30 days and the reporting all change.
You need leads this quarter
One page, one offer, one measurable number. We launch fast, then compound.
- Launch in 2–4 weeks: landing page, tracking, one paid channel
- Lead capture wired to WhatsApp and your inbox from day one
- A single reporting number: cost per qualified lead
- Content cadence you can actually sustain — 2 pieces a month, not 20
- No retainer lock-in for the first 90 days
You need the machine to be auditable
Multiple stakeholders, brand rules, security review, and a CFO who wants attribution.
- Discovery, IA and content governance before a line of code
- Design system and component library your agency can reuse
- SSO, role-based CMS access, staging → UAT → production
- Server-side tracking, consent mode, and CRM-closed-loop attribution
- ISO 27001 processes, NDA and DPA, security questionnaire support
Six things we hear on the first call — and what we change
Hover or tap a card to see the fix.
“We rank on Google but ChatGPT never mentions us”
Classic SEO optimises for a results page. AI engines need extractable entities, structured data and answer-shaped copy — three things most sites never had.
We rebuild the page as an answerable entity: FAQPage, Organization, Service and Product schema, factual claim blocks AI can quote, clean headings and a citable source page. Then we track which prompts surface you.
“Our site looks fine but nobody converts”
Traffic lands on a hero that describes the company instead of the visitor's problem, and the form asks for nine fields before it earns the right to one.
Message hierarchy rewritten against the buyer's actual job, one primary CTA per screen, a three-field form, and heatmap plus session review to find the step people quit.
“We spend on ads and can't tell what worked”
GA4 was installed, never configured. No GCLID capture, no server-side events, no lead status flowing back — so the platform optimises for form fills, including junk ones.
GTM rebuilt with a documented data layer, GCLID and UTM captured into the CRM, offline conversion import back to Google and Meta so bidding learns from closed deals, not clicks.
“The site takes forever on mobile”
Four font families, an un-optimised hero image, a page builder shipping 600 KB of unused CSS, and third-party scripts loading in the critical path.
A performance budget enforced in CI: modern image formats, system or subset fonts, critical CSS inlined, deferred third parties. We target green Core Web Vitals on a mid-range Android, not a MacBook.
“Every small edit needs a developer”
Content was built as hard-coded markup instead of structured, editable blocks — so a price change becomes a ticket, a deploy and a week.
Content modelled as reusable blocks in a CMS your marketing team owns, with a preview environment. Typical copy change: two minutes, no deploy, no developer.
“Our agency, our dev and our CRM don't talk”
Three vendors, three dashboards, three versions of the truth — and whoever reports last gets believed.
One team owns site, campaigns and the data layer. A single monthly review that reconciles ad spend, sessions, leads and CRM stage, with the gaps named rather than smoothed over.
Eight weeks to live. Then it compounds.
Every stage ends in something you can open, read or click — not a status update.
- 1Week 1
Audit & baseline
Technical crawl, Core Web Vitals, schema coverage, AI-visibility check across ChatGPT, Gemini and Perplexity, competitor gap and keyword map.
Deliverable: scored audit + 90-day plan - 2Week 2–3
Strategy & architecture
ICP and message hierarchy, information architecture, offer and CTA design, measurement plan and the data layer spec.
Deliverable: sitemap, wireframes, tracking plan - 3Week 3–6
Build & instrument
Design system, responsive build, schema markup, forms wired to CRM, GA4 and GTM with server-side events, QA on real devices.
Deliverable: staging site, UAT sign-off - 4Week 6–8
Launch & campaigns
301 map and go-live, Search Console and sitemap, paid campaigns structured by intent, creative and landing variants live.
Deliverable: live site + campaigns running - 5Ongoing
Compound
Monthly content, CRO tests, AI-citation tracking, offline conversion import, and one review that reconciles spend to CRM stage.
Deliverable: monthly scorecard + roadmap
AI does the volume. People own the judgement.
We are specific about this, because “AI marketing” is usually a synonym for unedited output. Here is exactly what is automated and what is not.
AI does
Keyword and prompt clustering · competitor and SERP analysis at scale · first-draft copy and meta from an approved brief · schema generation · ad variant permutations · RAG over your own documents for accurate product answers · anomaly alerts on spend and traffic · bulk image and alt-text preparation.
People do
Positioning and offer · every factual claim and number · brand voice and final edit · design decisions · what we will not publish · budget allocation · the monthly call where we tell you what underperformed.
Tools we work in
GA4 · Google Tag Manager · Search Console · Looker Studio · Google Ads · Meta & LinkedIn Ads · Ahrefs / Semrush · Next.js & React · WordPress · Frappe / ERPNext · Node & Python · Cloudflare · WhatsApp Business API · ERPNext CRM and HubSpot.
Reporting you can read in ninety seconds
Four views you get every month. Illustrative examples — your own data replaces these once we are live.
We run this playbook on our own products first
Twenty-plus products, each with its own site, funnel and attribution — built and marketed in-house. You can open every one of them right now and judge the work before you brief us.
InsiderQ
SEBI SDD & UPSI compliance platform
Positioning, landing page, schema and intent-led SEO for a regulatory-software buyer who searches in legal language.
FlowShift
Attendance & workforce operations
Full landing page build with segmented audience blocks, lead capture wired to CRM and UTM-level attribution.
VizMan
Visitor management
Product site and demo-request funnel with WhatsApp-first follow-up for a high-volume, low-ticket buyer.
Nestrix HRMS
HR & payroll suite
Feature architecture and comparison content built to win long-tail “best HRMS for…” queries.
EzeoERP
ERP implementation practice
Service page, qualification form and lead routing for a long, multi-stakeholder sales cycle.
Naapbooks Fintech
Regulated financial software
Segment-by-regulator content architecture — SEBI, RBI, NPCI, IRDAI — plus international regime coverage.
Client work is shown on request — most of it sits behind NDA. Ask on the call and we will walk you through the ones we can name.
Four ways to work with us
We do not publish a rate card, because the same site costs very differently depending on the six factors below. You get a fixed written quote after the audit — before you commit to anything.
Launch sprint
One site or landing system, built, instrumented and live.
- Audit and 90-day plan
- Design and build
- Tracking and CRM wiring
- Launch + 30 days of support
Growth retainer
Content, campaigns, CRO and reporting as a running engine.
- Content and SEO cadence
- Paid media management
- CRO test backlog
- Monthly scorecard review
Dedicated pod
A named designer, developer and growth lead working as your team.
- Your backlog, your priorities
- Weekly sprint rhythm
- Direct Slack or Teams access
- Knowledge stays documented
Advisory
For in-house teams that need direction, not hands.
- Audit and architecture review
- Measurement design
- Hiring and tooling guidance
- Quarterly strategy sessions
What moves the number
Six reasons that survive a reference check
A listed company on the other side of the contract
Naapbooks Limited is listed on the BSE and ISO 27001 certified. Our books, our governance and our security processes are inspectable — which matters when you are handing over your website, your ad accounts and your customer data.
Build and growth under one roof
No agency-blames-developer loop. The person who writes the schema and the person who runs the campaign sit in the same review.
AI used with a named boundary
We publish what the AI drafts and what a human signs off. No unedited output goes live with your name on it.
We report what did not work
The monthly review names the underperforming channel and what we are changing. If a channel should be switched off, we say so even though it shrinks the retainer.
Engineering depth, not a page builder
20+ shipped products, ERP and fintech integration work, and in-house Node, Python and React teams. Complex integrations do not become “out of scope”.
You own everything
Code, CMS, ad accounts, GA4 property, GTM container and documentation are in your name from day one. Leaving is a handover, not a hostage negotiation.
Answered plainly
What is AEO, and is it different from SEO?
Can you actually get us cited by ChatGPT or Gemini?
How long before we see leads?
Do you work with our existing website, or does it have to be rebuilt?
Who writes the content?
What platforms do you build on?
Do we own the accounts and the code?
Will you sign an NDA and handle a security review?
We are outside India — do you work internationally?
What does the free growth audit include?
Tell us the problem. We will tell you what we would do first.
No deck, no discovery fee. You get a scored audit and a 90-day plan, and you keep it whether or not you work with us.
- Technical, schema and AI-visibility audit of your current site
- A prioritised 90-day plan with effort and expected impact
- A written fixed quote before you commit to anything
- Reply within one business day · NDA on request
Prefer email? sales@naapbooks.com
Your next buyer is asking an AI about you right now
The only question is whether it has anything accurate to quote. Let us find out together — the audit is free and takes a week.
Book the free growth audit